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Blogs 5 Digital Marketing 5 How our digital marketing team works
Digital Marketing
How our digital marketing team works

i2D Communications Limited, do not take a one size fits all approach to our digital strategy services. Instead, we empower each client with a custom digital marketing strategy that allows us to maximize the potential of each digital channel. Your website is the foundation of your digital marketing efforts and the key to your success. Together we will strengthen your digital foundation and use it to launch powerful campaigns aimed at your target audience.

Identifying Goal

We start by working with you to understand your short-and long-term business goals to accurately design a custom digital marketing strategy to meet them. By identifying key performance indicators that provide value for your organization we can effectively measure and evaluate the success of our marketing efforts.

In-Depth Audits

Conducting in-depth audits will allow us to identify weak points throughout your website, provide recommendations for improvement, and correct them. Setting up a strong foundation for all your future digital marketing campaigns.

Competitive Analysis

Through competitor analysis, we can reverse engineer your competition’s most successful marketing assets to identify high-values pieces to incorporate into future marketing strategies. Leading to increased search rankings, capture more targeted traffic, and increase conversions.

Strategy Development

Understanding that there is never a one-size-fits-all marketing strategy. We work with you to understand your industry, target audience, and business goals. Then develop a fully integrated digital marketing strategy that incorporates the use of all available marketing platforms and techniques.

Persona Development

Persona development allows us to better understand your target audience’s wants and needs. User journeys shed insight on important touch-points and reveal where and how they are most likely to engage with your marketing efforts. Combining established buyer personas with user journeys gives us the ability to create the right content, to reach the right audience at the right time.

Measure Results

Our team will set up and monitor your website analytics for anomalies, penalties, or other traffic damaging events. These efforts allow us to quickly correct any issues before they get out of hand and adjust our marketing strategies based on data, not assumptions.

Research-Based Approach

Using a data-driven approach to digital marketing allows us to better identify and understand the needs and requirements of potential customers. This data gives us the opportunity to create customized and personalized campaigns aimed at driving engagement with your target audience. Review its performance, test hypotheses and make the proper optimizations to your campaign based on analytics.

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